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BSAD 8560  MARKETING STRATEGY: CUSTOMERS AND MARKETS (2 credits)

This course will focus on how successful businesses match their objectives and resources with opportunities in the marketplace by identifying and measuring consumer needs, determining target markets and deciding which products and services to offer. This course will also address pricing, promotion, and distribution strategies to create competitive advantage in domestic and international markets.

Prerequisite(s): Admission to the Executive MBA program or the Executive Certificate in Business. Not open to non-degree graduate students.