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Research is important to understand communication, messages, audiences, behaviors, and motivations. This course develops students' abilities to conduct communication research focusing on two overarching methodological approaches used by communication scholars and industry professionals - Quantitative and Qualitative. The topics include research design, data management, statistical analysis, and report writing.

Prerequisite(s): JMC 1500 and JMC 2100 or permission of instructor. Not open to non-degree graduate students.