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This advanced course provides students with professional development opportunities to hone their Public Relations and Advertising skills. Students will apply their knowledge to serve a university or community client by assessing their needs and developing an integrated marketing communication campaign. The final project will contribute to students' portfolios used for the job market.

Prerequisite(s): JMC 2500, JMC 3340, JMC 3350 and JMC 4250, and Senior standing or permission of instructor. Not open to non-degree graduate students.