Search Results

This course is designed to familiarize students with digital marketing concepts and applications. It provides a detailed understanding of relevant digital channels and platforms that companies use as part of their marketing mix. The course is structured to guide students through paid, earned, and owned digital media as part of a comprehensive digital marketing communications strategy. The course employs a mixture of lecture, discussion, simulation games, and sponsored consulting projects with real-world companies.

Prerequisite(s): MKT 3310 with 'C+' or better and GPA of 2.5 or better; or permission of instructor.