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MKT 4000 SPECIAL TOPICS IN MARKETING (3 credits)
This special topics course will address specific topics which will vary by semester and is intended primarily for upper division students who are pursuing a marketing or sales concentration.
Prerequisite(s): MKT 3310 plus 6 hours of Marketing, all with 'C+' or better; GPA of 2.5 or better; or permission of instructor.
Marketing Concentration
Students earning a concentration in marketing learn research skills necessary for discovering the needs or desires of their firm's target market. These skills enable marketers to develop a thorough understanding of their target market(s), the marketplace--whether local, national, global or virtual, the firm's competitors, and the competitive environment. Working together with other units in the firm, marketers design products and services that provide benefits and/or solve customer problems better or more efficiently than competitors' products. In other words, marketers contribute to the firm's competitive advantages to avoid being easily copied by competitors. Marketers design and implement strategic marketing plans in order to
Bachelor of Science in Business Administration (BSBA) Degree
http://catalog.unomaha.edu/undergraduate/college-business-administration/bs-business-administration/
...Marketing secondary concentration. MKT 3310 & MKT 3100 are...upper division courses (3000-4000 level), with the...
Bachelor of Multidisciplinary Studies
...upper level (3000- or 4000-level) coursework; at...LAWS), Management (MGMT), Marketing (MKT), Real Estate (RELU...
College of Business Administration (CBA)
http://catalog.unomaha.edu/undergraduate/college-business-administration/
...Marketing secondary concentration. MKT 3310 & MKT 3100 are...upper-division courses (3000-4000 level classes). BSBA...
Accounting Concentration
...division (3000-level or 4000-level) accounting course...from the following list: MKT 3100, CMST 2120...
Economics Concentration
...from the following list: MKT 3100, CMST 2120...be a 3000 or 4000 level course within...
Criminology & Criminal Justice, Bachelor of Science
...taken at the 3000/4000 level. In certain...2400 , ENGL 3980 or MKT 3200 may be...
Entrepreneurship Concentration
...electives. 1 The only approved MGMT 4000 and MKT 4000 courses must include "Special Topics...
Management & Leadership Concentration
...concentration electives. 1 MGMT 4000 can be taken...from the following list: MKT 3100, CMST 2120...
Real Estate and Land Use Economics Concentration
...will need a 3000/4000 level elective to...from the following list: MKT 3100, CMST 3100...
Logistics & Supply Chain Management Concentration
...division courses (3000 or 4000 level) required for...from the following list: MKT 3100, CMST 2120...