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Marketing is the core of an operating business. Marketing is the art and science of creating customer value and market place exchanges that benefit the organization and its stakeholders. It is an organizational philosophy and a set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. Students will learn how successful businesses match their objectives and resources with opportunities in the marketplace by identifying and measuring consumer needs, determining target markets and deciding which products and services to offer. Strategies for pricing, promoting and distributing the firm's products and services to create competitive advantage in domestic and international markets are covered.

Prerequisite(s)/Corequisite(s): Enrollment in UNO's Executive MBA program. Not open to non-degree graduate students.