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JMC 3230  PRINCIPLES OF PUBLIC RELATIONS (3 credits)

This course will focus primarily on techniques to garner and sustain public understanding, acceptance and support for an organization. This course will explain the merits of these techniques through theory and application, and will offer constant reminders of the relationship between theory and practice. Understanding theory can result in more efficient and effective use of techniques. (Cross-listed with JMC 8235).

Prerequisite(s)/Corequisite(s): JMC 2100, JMC 2104 and minimum GPA of 2.25