JMC 3340 MEDIA THEORY (3 credits)
How do media work? How do we think they work? How can we study what effect media messages have on our lives? From movies to entertainment to news, and even video games, media contain overt and hidden impacts and convey a variety of messages. Understanding the theories of media communication will make you a better storyteller, and will help you shape your message for its best impact. Explore the theories that are dominant today, those we have discarded (and why), and how this all keeps evolving as new media continue to emerge.