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JMC 3620  PRINCIPLES OF CREATIVE ADVERTISING (3 credits)

This is an introduction to advertising principles in all media, including the psychology of advertising; the creative, production and marketing aspects; and practical exercises in print, broadcast and social media. The course is organized in a way to take students through the process of creating relevant solutions to solve client advertising problems/opportunities.

Prerequisite(s)/Corequisite(s): Minimum cumulative GPA of 2.25.