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JMC 4260  MEDIA RELATIONS (3 credits)

This course focuses on the communication tools used in media relations, the nuances of working with reporters from press and various media, news writing, news judgment, strategic planning, and the application of communication theories in understanding the relationship between news organizations and media relations representatives for organizations and corporations. (Cross-listed with JMC 8266).

Prerequisite(s)/Corequisite(s): JMC 3230; JMC 3350; junior standing; and minimum cumulative GPA of 2.25.