MGMT 4240 INNOVATION STRATEGY (3 credits)
Students will apply strategic frameworks - such as Temporal VRIO, Blue Ocean Strategy, and Scenario Analysis - to evaluate competition and design strategies for high-uncertainty environments. Topics include multi-sided platforms, network effects, dynamic capabilities, and platform governance. Emphasis is placed on developing go-to-market strategies for innovative ventures, managing ecosystem partnerships, and leveraging data as a strategic asset. Through real-time case studies, students analyze how firms navigate digital transformation, disruptive innovation, and strategic inflection points to sustain advantage in rapidly evolving markets.