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BSAD 8366  E-MARKETING (3 credits)

The focus of this course is understanding the Internet as a marketing tool. The content includes discussion of how the Internet is used by businesses for designing products, pricing, promotions, and distributions thereof. The larger impact of the Internet on businesses and future trends also is discussed. (Cross-listed with MKT 4360.)

Prerequisite(s)/Corequisite(s): BSAD 8400 with a grade of 'B' or above. Not open to nondegree students.