MKT 4360 MARKETING IN A HIGH-TECH ENVIRONMENT (3 credits)
The focus of this course is understanding the Internet as a marketing tool. The content includes discussion of how the Internet is used by business for designing products, pricing, promotions, and distribution thereof. The larger impact of the Internet on businesses and future trends is also discussed. (Cross-listed with BSAD 8366).
Prerequisite(s)/Corequisite(s): MKT 3310 with 'C+' or better; GPA of 2.5 or better; or permission of instructor.