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Marketing Concentration

Students earning a concentration in marketing learn research skills necessary for discovering the needs or desires of their firm's target market. These skills enable marketers to develop a thorough understanding of their target market(s), the marketplace--whether local, national, global or virtual, the firm's competitors, and the competitive environment. Working together with other units in the firm, marketers design products and services that provide benefits and/or solve customer problems better or more efficiently than competitors' products. In other words, marketers contribute to the firm's competitive advantages to avoid being easily copied by competitors. Marketers design and implement strategic marketing plans in order to 

Marketing for Non-Business Majors Minor

A minor in marketing is offered for students outside the College of Business, and may be obtained by completing the following:

Bachelor of Science in Business Administration (BSBA) Degree

...concentration and the Marketing secondary concentration; MKT 3100 & MKT 3310 must be completed with a...

College of Business Administration (CBA) for the Marketing secondary concentration. MKT 3310 & MKT 3100 are the foundation courses for...


An examination of marketing functions and the institutions which perform them, choice of criteria for marketing strategy decisions, marketing structural relationships, and the role of marketing in society.

Prerequisite(s)/Corequisite(s): ECON 2200, MATH 1310 or MATH 1220, ENGL 1160, and MGMT 3200 or MKT 3200 all with 'C'(2.0) or better, and 2.5 GPA.