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MKT 3310  PRINCIPLES OF MARKETING (3 credits)

An examination of marketing functions and the institutions which perform them, choice of criteria for marketing strategy decisions, marketing structural relationships, and the role of marketing in society.

Prerequisite(s): ECON 2200, MATH 1310 or MATH 1220, ENGL 1160, and MGMT 3200 or MKT 3200 all with 'C'(2.0) or better, and 2.5 GPA.

ZTRFBA MKTL1  MKT 3310 LOWER DIVISION TRANSFER EQUIVALENT (1-10 credits)