Marketing Concentration
Students earning a concentration in marketing learn research skills necessary for discovering the needs or desires of their firm's target market. These skills enable marketers to develop a thorough understanding of their target market(s), the marketplace--whether local, national, global or virtual, the firm's competitors, and the competitive environment. Working together with other units in the firm, marketers design products and services that provide benefits and/or solve customer problems better or more efficiently than competitors' products. In other words, marketers contribute to the firm's competitive advantages to avoid being easily copied by competitors. Marketers design and implement strategic marketing plans in order to
- Communicate effectively with the target market so customers understand the benefits offered by the firm relative to competitors;
- Distribute products and services in ways that maximize customer satisfaction while simultaneously minimizing the firm's costs; and
- Provide value to the target market so that customers are satisfied with the benefits received for the price paid, especially when compared to value available from competitors.
Students must complete MKT 3310 with a C+ or above in order to take additional marketing courses, to complete the marketing concentration, or to complete the secondary concentration in marketing.
BSBA Degree with Marketing Concentration Requirements
| Code | Title | Credits |
|---|---|---|
| General Education Requirements - 34 Hours Required | ||
| Fundamental Skills | 15 | |
Writing – 6 hrs. | ||
| ENGLISH COMPOSITION I | ||
| COLLEGE RESEARCH AND INFORMATION LITERACY | ||
Oral Communication – 3 hrs. | ||
| PUBLIC SPEAKING FUNDS | ||
or CMST 2120 | ARGUMENTATION AND DEBATE | |
Quantitative Literacy – 3 hrs. | ||
| INTRODUCTION TO MATHEMATICAL AND COMPUTATIONAL THINKING | ||
or MATH 1130 | QUANTITATIVE LITERACY | |
or MATH 1140 | QUANTITATIVE REASONING FOR HEALTHCARE PROFESSIONALS | |
or MATH 1300 | COLLEGE ALGEBRA WITH SUPPORT | |
Data Literacy – 3 hrs. | ||
Select one from the following: | ||
| DATA LITERACY AND VISUALIZATION | ||
| ELEMENTARY STATISTICS | ||
Until Fall 2028, students can satisfy this requirement with an approved data literacy course, or any approved natural or social science general education course. | ||
| Breadth of Knowledge | 13 | |
Social Science – 3 hrs. | ||
Humanities – 3 hrs. | ||
Natural & Physical Science (must complete a lab) – 4 hrs. | ||
Arts – 3 hrs. | ||
| Individual and Social Responsibility | 6 | |
Cultural Knowledge – 3 hrs. | ||
Civic Knowledge and Engagement – 3 hrs. | ||
| MAJOR REQUIREMENTS - 69 Hours Required | ||
| Must complete all MAJOR REQUIREMENTS with a grade of C (2.0) or higher | ||
| **Course will satisfy UNO's General Education requirement | ||
| ^Course requires pre-requisite(s) | ||
| All of the following: | ||
| ENGLISH COMPOSITION I (**) | ||
| COLLEGE RESEARCH AND INFORMATION LITERACY (**) | ||
| PUBLIC SPEAKING FUNDS (**) | ||
| Select 1 of the Following | 3 | |
| APPLIED ALGEBRA AND OPTIMIZATION WITH DATA ANALYSIS (^) | ||
| CALCULUS FOR THE MANAGERIAL, LIFE, AND SOCIAL SCIENCES (^) | ||
| All of the Following | 45 | |
| PRINCIPLES OF ECONOMICS (MICRO) (** ^) | ||
| PRINCIPLES OF ECONOMICS (MACRO) (** ^) | ||
| PRINCIPLES OF BUSINESS STATISTICS (^) | ||
| PRINCIPLES OF ACCOUNTING I (^) | ||
| PRINCIPLES OF ACCOUNTING II (^) | ||
| BUSINESS COMMUNICATIONS (^) | ||
| PRINCIPLES OF MARKETING (^) | ||
| MANAGING PEOPLE AND ORGANIZATIONS (^) | ||
| BUSINESS LAW FUNDAMENTALS (^) | ||
| PRINCIPLES OF FINANCIAL MANAGEMENT (^) | ||
| MANAGEMENT INFORMATION SYSTEMS (^) | ||
| MANAGING OPERATIONS IN THE SUPPLY CHAIN (^) | ||
| CORPORATE AND BUSINESS STRATEGY (^) | ||
*INTERNATIONAL DIMENSION - 3 hrs | ||
*INTERNATIONAL DIMENSION - 3 hrs | ||
| *Students must complete at least six hours of course work beyond the general education Cultural Knowledge requirement with a global perspective. A list of approved International Dimension courses can be found on the student’s degree audit. | ||
| Select 1 of the Following | 3 | |
| ARGUMENTATION AND DEBATE (**) | ||
| SPEECH COMMUNICATION IN BUSINESS AND THE PROFESSIONS (^) | ||
| CONTEMPORARY PRESENTATIONS (^) | ||
| INTERCOLLEGIATE FORENSICS I (^) | ||
| INTERCOLLEGIATE FORENSICS II (^) | ||
| PROFESSIONAL SELLING (^) | ||
| Marketing Concentration Courses | ||
| All of the Following | 9 | |
| PROFESSIONAL SELLING (^) | ||
| MARKETING MANAGEMENT (^) | ||
| MARKETING RESEARCH (^) | ||
| Select 3 of the Following | 9 | |
| CONSUMER BEHAVIOR (^) | ||
| OMNI CHANNEL MARKETING (^) | ||
| MARKETING SERVICE PRODUCTS (^) | ||
| DIGITAL MARKETING COMMUNICATIONS (^) | ||
| SOCIAL MEDIA MARKETING (^) | ||
| INTERNATIONAL MARKETING (^) | ||
| MARKETING INNOVATION | ||
| INTRODUCTION TO SUPPLY CHAIN MANAGEMENT (^) | ||
| BUSINESS ETHICS (^) | ||
| BUSINESS TO BUSINESS MARKETING (^) | ||
| SPECIAL TOPICS IN MARKETING (^) | ||
| CONSULTATIVE SELLING PRINCIPLES (^) | ||
| SELLING FINANCIAL SERVICES (^) | ||
| GLOBAL STRATEGIC ACCOUNT MANAGEMENT (^) | ||
| SALES MANAGEMENT (^) | ||
| E-MARKETING (^) | ||
| MARKETING ANALYTICS (^) | ||
| BUSINESS DEMOGRAPHICS (^) | ||
| SPECIAL PROBLEMS IN MARKETING (^) | ||
| MARKETING INTERNSHIP (^) | ||
| INNOVATION VENTURES (^) | ||
| HONORS STUDIES IN MARKETING (^) | ||
| SELLING IN AN ENTREPRENEURIAL CONTEXT (^) | ||
| ELECTIVES | ||
| Elective hours as required to reach a total of 120 hours | ||
Secondary Concentration in Marketing Requirements
| Code | Title | Credits |
|---|---|---|
| 12 Hours Required | ||
| All of the following - 3 Hours | ||
| PRINCIPLES OF MARKETING | ||
| Select 1 of the Following - 3 Hours | ||
| MARKETING MANAGEMENT | ||
| MARKETING RESEARCH | ||
| Select 2 of the Following - 6 Hours | ||
| CONSUMER BEHAVIOR | ||
| OMNI CHANNEL MARKETING | ||
| MARKETING SERVICE PRODUCTS | ||
| DIGITAL MARKETING COMMUNICATIONS | ||
| SOCIAL MEDIA MARKETING | ||
| INTERNATIONAL MARKETING | ||
| MARKETING INNOVATION | ||
| INTRODUCTION TO SUPPLY CHAIN MANAGEMENT | ||
| BUSINESS ETHICS | ||
| BUSINESS TO BUSINESS MARKETING | ||
| SPECIAL TOPICS IN MARKETING | ||
| CONSULTATIVE SELLING PRINCIPLES | ||
| SELLING FINANCIAL SERVICES | ||
| GLOBAL STRATEGIC ACCOUNT MANAGEMENT | ||
| SALES MANAGEMENT | ||
| E-MARKETING | ||
| MARKETING ANALYTICS | ||
| BUSINESS DEMOGRAPHICS | ||
| MARKETING INTERNSHIP | ||
| INNOVATION VENTURES | ||
| HONORS STUDIES IN MARKETING | ||
| SELLING IN AN ENTREPRENEURIAL CONTEXT | ||
Students must meet all prerequisites to enroll in MKT 3310. For students who wish to complete a secondary concentration in marketing, at least one of the courses must be MKT 4300 or MKT 4340. For the remaining six (6) hours of upper-division (3000 or 4000 level) marketing courses, any course approved for the marketing concentration may also be used for the secondary concentration in marketing, with the exception of MKT 4500. A grade of C (2.00) or better is required for a course to apply to the secondary concentration.
BSBA Degree with Marketing Concentration Four Year Plan
| Freshman | ||
|---|---|---|
| Fall | Credits | |
| ENGL 1150 | ENGLISH COMPOSITION I 1 | 3 |
| MATH 1300 | COLLEGE ALGEBRA WITH SUPPORT 2 | 4 |
| CMST 1110 | PUBLIC SPEAKING FUNDS | 3 |
| General Education Course or Elective | 3 | |
| BSAD 1100 | BUSINESS MAVERICKS: COLLEGE AND CAREER FOUNDATIONS (Recommended) | 1 |
| Credits | 14 | |
| Spring | ||
| ENGL 1160 | COLLEGE RESEARCH AND INFORMATION LITERACY | 3 |
| MATH 1370 | APPLIED ALGEBRA AND OPTIMIZATION WITH DATA ANALYSIS | 3 |
| ECON 2200 | PRINCIPLES OF ECONOMICS (MICRO) | 3 |
| General Education Course or Elective | 3 | |
| General Education Course or Elective | 3 | |
| Credits | 15 | |
| Sophomore | ||
| Fall | ||
| MKT 3200 | BUSINESS COMMUNICATIONS | 3 |
| ACCT 2010 | PRINCIPLES OF ACCOUNTING I | 3 |
| ECON 2220 | PRINCIPLES OF ECONOMICS (MACRO) | 3 |
| General Education Course or Elective | 4 | |
| General Education Course or Elective | 3 | |
| Credits | 16 | |
| Spring | ||
| ACCT 2020 | PRINCIPLES OF ACCOUNTING II | 3 |
| BSAD 2130 | PRINCIPLES OF BUSINESS STATISTICS | 3 |
| MKT 3310 | PRINCIPLES OF MARKETING 3 | 3 |
| MGMT 3490 | MANAGING PEOPLE AND ORGANIZATIONS | 3 |
| General Education Course or Elective | 3 | |
| Credits | 15 | |
| Junior | ||
| Fall | ||
| LAWS 3930 | BUSINESS LAW FUNDAMENTALS | 3 |
| FNBK 3250 | PRINCIPLES OF FINANCIAL MANAGEMENT | 3 |
| MKT 3100 | PROFESSIONAL SELLING | 3 |
| General Education Course or Elective | 3 | |
| Elective | 3 | |
| Credits | 15 | |
| Spring | ||
| MGMT 3100 | MANAGEMENT INFORMATION SYSTEMS | 3 |
| MKT Elective 4 | 3 | |
| MKT Elective 4 | 3 | |
| Elective | 3 | |
| International Dimension | 3 | |
| Credits | 15 | |
| Senior | ||
| Fall | ||
| SCMT 3500 | MANAGING OPERATIONS IN THE SUPPLY CHAIN | 3 |
| MKT 4340 | MARKETING RESEARCH | 3 |
| MKT Elective 4 | 3 | |
| International Dimension | 3 | |
| Elective | 3 | |
| Credits | 15 | |
| Spring | ||
| MGMT 4480 | CORPORATE AND BUSINESS STRATEGY | 3 |
| MKT 4300 | MARKETING MANAGEMENT | 3 |
| Elective | 3 | |
| Elective | 3 | |
| Elective | 3 | |
| Credits | 15 | |
| Total Credits | 120 | |
- 1
Requires English Composition Placement
- 2
This course may or may not be required depending on Math Placement.
- 3
Students with a Marketing concentration must earn a grade of "C+" or better in MKT 3310.
- 4
See DegreeWorks or Stellic for approved elective options.
This roadmap is a suggested plan of study and does not replace meeting with an advisor. Please note that students may need to adjust the actual sequence of courses based on course availability. Please consult an advisor in your major program for further guidance.
This plan is not a contract and curriculum is subject to change
Additional Information About this Plan:
University Degree Requirements: The minimum number of hours for a UNO undergraduate degree is 120 credit hours. Please review the requirements for your specific program to determine all requirements for the program. In order to graduate on-time (four years for an undergraduate degree), you need to take 30 hours each year.
Placement Exams: For Math, English, Foreign Language, a placement exam may be required. More information on these exams can be found at https://www.unomaha.edu/enrollment-management/testing-center/placement-exams/information.php
**Transfer credit or placement exam scores may change suggested plan of study
GPA Requirements:
Courses within the College of Business require students to obtain a minimum NU GPA of 2.5 or better.
Graduation Requirements:
- Students must earn a minimum of 120 credit hours for a BSBA.
- 42 of those credit hours must be in upper division courses.
- For a BSBA business core, BSBA concentration, or business elective course to fulfill BSBA requirements, it must be taken on a letter-grade basis and the student must earn a grade of “C” (2.0) or higher.
- CBA students must earn a minimum NU GPA of 2.50 and a minimum Business GPA of 2.50. If students are earning an accounting concentration or secondary concentration, a minimum upper division accounting GPA of 2.50 is additionally required.