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A course to teach professional selling and relationship marketing principles and practices. A variety of personal and direct sales techniques, psychology and application of personal communication theory will be applied. Use of current sales/marketing research, interactive sales training technology, and systems contracting to professional selling.

Prerequisite(s)/Corequisite(s): ECON 2220 and ENGL 1160 both with 'C' (2.0) or better and GPA of 2.3 or better; or permission of instructor.