Sales Concentration

The Sales concentration provides students with the opportunity to develop communication, interpersonal, decision-making, and critical-thinking skills that will enable them to effectively carry out sales functions across a variety of contexts, career paths, and industries.  The Sales concentration is specifically designed to develop knowledge and skills in relational and consultative selling.

Sales Concentration Curriculum - 18 credit hours

Core Requirements9
PROFESSIONAL SELLING
CONSULTATIVE SELLING PRINCIPLES
SALES MANAGEMENT
Electives (select 9 credit hours from courses lised below)9
SELLING IN AN ENTREPRENEURIAL CONTEXT
MARKETING INTERNSHIP
GLOBAL STRATEGIC ACCOUNT MANAGEMENT
SELLING FINANCIAL SERVICES
BUSINESS TO BUSINESS MARKETING
BUSINESS ETHICS
MARKETING SERVICE PRODUCTS
CHANNELS OF DISTRIBUTION
CONSUMER BEHAVIOR
SPECIAL TOPICS IN MARKETING
MANAGERIAL NEGOTIATION STRATEGIES

Sales Secondary BSBA Concentration Curriculum - 12 Credit Hours

Required Courses3
PROFESSIONAL SELLING
Electives (select 9 credit hours from the courses listed below)9
CONSULTATIVE SELLING PRINCIPLES
SALES MANAGEMENT
SELLING IN AN ENTREPRENEURIAL CONTEXT
MARKETING INTERNSHIP
GLOBAL STRATEGIC ACCOUNT MANAGEMENT
SELLING FINANCIAL SERVICES
BUSINESS TO BUSINESS MARKETING
BUSINESS ETHICS
SELLING FINANCIAL SERVICES
SPECIAL TOPICS IN MARKETING
MANAGERIAL NEGOTIATION STRATEGIES