Marketing, Bachelor of Science in Business Administration

Students earning a Marketing Major learn the knowledge and skills necessary for discovering the needs or desires of their firm's target market. These skills enable marketers to develop a thorough understanding of their target market(s), the marketplace--whether local, national, global or virtual, the firm's competitors, and the competitive environment. Working together with other units in the firm, marketers design products and services that provide benefits and/or solve customer problems better or more efficiently than competitors' products. In other words, marketers contribute to the firm's competitive advantages to avoid being easily copied by competitors. Marketers design and implement strategic marketing plans in order to 

  1. Communicate effectively with the target market so customers understand the benefits offered by the firm relative to competitors;
  2. Distribute products and services in ways that maximize customer satisfaction while simultaneously minimizing the firm's costs; and
  3. Provide value to the target market so that customers are satisfied with the benefits received for the price paid, especially when compared to value available from competitors.

Students must complete MKT 3310 with a C+ or above in order to take additional marketing courses, to complete the Marketing major, or to complete the Marketing minor.

Contact:

UNO Marketing Department
402.554.3986

Marketing, Bachelor of Science in Business Administration Requirements

General Education (MavEd) Requirements - 34 Hours Required
Fundamental Skills15
Writing – 6 hrs.
ENGL 1150
ENGLISH COMPOSITION I
or ENGL 1140
 ENGLISH COMPOSITION I WITH SUPPORT
ENGL 1160
ENGLISH COMPOSITION II
Oral Communication – 3 hrs.
CMST 1110
PUBLIC SPEAKING FUNDS
or CMST 2120
 ARGUMENTATION AND DEBATE
Quantitative Literacy – 3 hrs.
MATH 1120
 INTRODUCTION TO MATHEMATICAL AND COMPUTATIONAL THINKING
or MATH 1130
 QUANTITATIVE LITERACY
or MATH 1140
 QUANTITATIVE REASONING FOR HEALTHCARE PROFESSIONALS
or MATH 1300
 COLLEGE ALGEBRA WITH SUPPORT
or MATH 1320
 COLLEGE ALGEBRA
Data Literacy – 3 hrs.
Select one from the following:
BSAD 1030
DATA LITERACY FOR WORK AND LIFE
ISQA 1100
DATA AND INFORMATION LITERACY
STAT 1100
DATA LITERACY AND VISUALIZATION
STAT 1530
ELEMENTARY STATISTICS
Until Fall 2028, students can satisfy this requirement with an approved data literacy course, or any approved natural or social science general education (MavEd) course.
Breadth of Knowledge13
Social Science – 3 hrs.
Humanities – 3 hrs.
Natural & Physical Science (must complete a lab) – 4 hrs.
Arts – 3 hrs.
Individual and Social Responsibility 6
Cultural Knowledge – 3 hrs.
Civic Knowledge and Engagement – 3 hrs.
MAJOR REQUIREMENTS - 60 Hours Required
In order to fulfill BSBA degree requirements, BSBA core courses, BSBA major courses, and BSBA concentration courses must be completed on a letter grade basis with a grade of “C” or higher. The required BSBA Business Math course (MATH 1370 or MATH 1930) are excluded from this requirement.
**Course will satisfy UNO's General Education (MavEd) requirement
^Course requires pre-requisite(s)
Select 1 of the Following Business Math Courses3
MATH 1370
APPLIED ALGEBRA AND OPTIMIZATION WITH DATA ANALYSIS (^)
MATH 1930
CALCULUS FOR THE MANAGERIAL, LIFE, AND SOCIAL SCIENCES (^)
All of the Following BSBA Core Courses39
ECON 2200
PRINCIPLES OF ECONOMICS (MICRO) (** ^)
ECON 2220
PRINCIPLES OF ECONOMICS (MACRO) (** ^)
BSAD 2130
PRINCIPLES OF BUSINESS STATISTICS (^)
ACCT 2010
PRINCIPLES OF ACCOUNTING I (^)
ACCT 2020
PRINCIPLES OF ACCOUNTING II (^)
MKT 3200
BUSINESS COMMUNICATIONS (^)
MKT 3310
PRINCIPLES OF MARKETING (^)
MGMT 3490
MANAGING PEOPLE AND ORGANIZATIONS (^)
LAWS 3930
BUSINESS LAW FUNDAMENTALS (^)
FNBK 3250
PRINCIPLES OF FINANCIAL MANAGEMENT (^)
MGMT 3100
MANAGEMENT INFORMATION SYSTEMS (^)
SCMT 3500
MANAGING OPERATIONS IN THE SUPPLY CHAIN (^)
MGMT 4480
CORPORATE AND BUSINESS STRATEGY (^)
All of the Following Major Courses9
MKT 3100
PROFESSIONAL SELLING (^)
MKT 4300
MARKETING MANAGEMENT (^)
MKT 4340
MARKETING RESEARCH (^)
Select 3 of the Following Major Courses9
MKT 3320
CONSUMER BEHAVIOR (^)
MKT 3340
OMNI CHANNEL MARKETING (^)
MKT 3350
MARKETING SERVICE PRODUCTS (^)
MKT 3360
DIGITAL MARKETING COMMUNICATIONS (^)
MKT 3370
SOCIAL MEDIA MARKETING (^)
MKT 3380
INTERNATIONAL MARKETING (^)
MKT 3400
MARKETING INNOVATION (^)
MKT 3410
INTRODUCTION TO SUPPLY CHAIN MANAGEMENT (^)
MKT 3600
BUSINESS ETHICS (^)
MKT 3610
BUSINESS TO BUSINESS MARKETING (^)
MKT 4000
SPECIAL TOPICS IN MARKETING (^)
MKT 4200
CONSULTATIVE SELLING PRINCIPLES (^)
MKT 4210
SELLING FINANCIAL SERVICES (^)
MKT 4220
GLOBAL STRATEGIC ACCOUNT MANAGEMENT (^)
MKT 4320
SALES MANAGEMENT (^)
MKT 4360
E-MARKETING (^)
MKT 4370
MARKETING ANALYTICS (^)
MKT 4420
BUSINESS DEMOGRAPHICS (^)
MKT 4500
SPECIAL PROBLEMS IN MARKETING (^)
MKT 4510
MARKETING INTERNSHIP (^)
MKT 4720
INNOVATION VENTURES (^)
MKT 4800
HONORS STUDIES IN MARKETING (^)
MKT 4760
SELLING IN AN ENTREPRENEURIAL CONTEXT (^)
SCMT 4450
MANAGERIAL NEGOTIATION STRATEGIES
ELECTIVES
Elective hours as required to reach a total of 120 hours

Marketing, Bachelor of Science in Business Administration Four Year Plan

Plan of Study Grid
Freshman
FallCredits
ENGL 1150 ENGLISH COMPOSITION I 1 3
MATH 1300 COLLEGE ALGEBRA WITH SUPPORT 2 4
CMST 1110 PUBLIC SPEAKING FUNDS 3
BSAD 1030 DATA LITERACY FOR WORK AND LIFE 3
BSAD 1100 BUSINESS MAVERICKS: COLLEGE AND CAREER FOUNDATIONS 1
 Credits14
Spring
ENGL 1160 ENGLISH COMPOSITION II 3
MATH 1370 APPLIED ALGEBRA AND OPTIMIZATION WITH DATA ANALYSIS 3
ECON 2200 PRINCIPLES OF ECONOMICS (MICRO) 3
General Education (MavEd) Course or Elective 3
General Education (MavEd) Course or Elective 3
 Credits15
Sophomore
Fall
MKT 3200 BUSINESS COMMUNICATIONS 3
ACCT 2010 PRINCIPLES OF ACCOUNTING I 3
ECON 2220 PRINCIPLES OF ECONOMICS (MACRO) 3
General Education (MavEd) Course or Elective 4
General Education (MavEd) Course or Elective 3
 Credits16
Spring
ACCT 2020 PRINCIPLES OF ACCOUNTING II 3
BSAD 2130 PRINCIPLES OF BUSINESS STATISTICS 3
MKT 3310 PRINCIPLES OF MARKETING 3 3
MGMT 3490 MANAGING PEOPLE AND ORGANIZATIONS 3
General Education (MavEd) Course or Elective 3
 Credits15
Junior
Fall
LAWS 3930 BUSINESS LAW FUNDAMENTALS 3
FNBK 3250 PRINCIPLES OF FINANCIAL MANAGEMENT 3
MKT 3100 PROFESSIONAL SELLING 3
General Education (MavEd) Course or Elective 3
Elective 3
 Credits15
Spring
MGMT 3100 MANAGEMENT INFORMATION SYSTEMS 3
MKT Elective 4 3
MKT Elective 4 3
Elective 3
Elective 3
 Credits15
Senior
Fall
SCMT 3500 MANAGING OPERATIONS IN THE SUPPLY CHAIN 3
MKT 4340 MARKETING RESEARCH 3
MKT Elective 4 3
Elective 3
Elective 3
 Credits15
Spring
MGMT 4480 CORPORATE AND BUSINESS STRATEGY 3
MKT 4300 MARKETING MANAGEMENT 3
Elective 3
Elective 3
Elective 3
 Credits15
 Total Credits120

1 Requires English Composition Placement

2This course may or may not be required depending on Math Placement.

3Students with a Marketing major must earn a grade of "C+" or better in MKT 3310.

4See DegreeWorks or Stellic for approved elective options.

This roadmap is a suggested plan of study and does not replace meeting with an advisor. Please note that students may need to adjust the actual sequence of courses based on course availability. Please consult an advisor in your major program for further guidance.

This plan is not a contract and curriculum is subject to change

Additional Information About this Plan:
University Degree Requirements: The minimum number of hours for a UNO undergraduate degree is 120 credit hours. Please review the requirements for your specific program to determine all requirements for the program. In order to graduate on-time (four years for an undergraduate degree), you need to take 30 hours each year.

Placement Exams: For Math, English, Foreign Language, a placement exam may be required. More information on these exams can be found at https://www.unomaha.edu/enrollment-management/testing-center/placement-exams/information.php

**Transfer credit or placement exam scores may change suggested plan of study

Concentrations Offered:

Minors Offered

Marketing

  • Advertising Specialist
  • Brand Specialist
  • Communications Director
  • Copywriter
  • Design and Digital Content Specialist
  • Market Research Analyst
  • Marketing and Communications Consultant
  • Marketing Specialist
  • Sales and Marketing Manager
  • Sales Representative
  • Search Engine Optimization (SEO) Specialist
  • Social Media Marketing Manager
  • Public Relations Manager
  • Event Coordinator
  • Content Marketing Specialist
  • Digital Marketing Manager