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This course is designed to familiarize students with social media marketing concepts and applications. It provides a detailed understanding of relevant social media channels and platforms that companies use as part of their marketing mix. Students will apply their knowledge from class by completing several in-class exercises as well as graded assignments. The course employs a mixture of lecture, discussion, simulation games, and sponsored consulting projects with real-world companies.

Prerequisite(s): Completion of MKT 3310 with a C+ or better.