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MKT 3370  SOCIAL MEDIA MARKETING (3 credits)

The students will become familiar with the full range of promotional media, techniques and methodologies, understand the structuring of a promotional campaign according to the strategic objectives, be able to effectively integrate promotions into a composite marketing program, and be able to design and present a complex promotional strategy employing a diverse array of techniques and methods according to the specific objectives.

Prerequisite(s)/Corequisite(s): Completion of MKT 3310 with a C+ or better.