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MKT 3340  CHANNELS OF DISTRIBUTION (3 credits)

Channels management focuses on the associations of businesses and the performance of required functions making products and services available to end users when and where buyers demand them. Attention is paid to how intermediaries (e.g. wholesalers and retailers) interact and organize an efficient system to ensure that products and services are available in proper quantities and on time for consumers.

Prerequisite(s): MKT 3310 with 'C+' or better; and GPA of 2.5 or better; or permission of instructor.