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MKT 4420  BUSINESS DEMOGRAPHICS (3 credits)

The development of a demographic perspective to assist in understanding the business environment and business policy. How population change impacts upon consumer markets and all of the functions (for example, accounting, finance and management) that must exist for these markets to perform. Includes a history of U.S. population change and policy as well as a view toward international population considerations. (Cross-listed with BSAD 8426).

Prerequisite(s)/Corequisite(s): MKT 3310 with 'C+' or better; GPA 2.5 or better, Junior Standing; or permission of instructor.