Marketing Minor
Students must meet all prerequisites to enroll in MKT 3310. Students must complete MKT 3310 with a C+ or above in order to take additional marketing courses and to complete the marketing minor. Any course that may be utilized for the marketing major may also be used for the marketing minor, with the exception of MKT 4500 & MKT 3200. A grade of C (2.00) or better is required for a course to apply to the marketing minor and an overall GPA within the minor of 2.5 is required to earn the minor.
Marketing Minor Requirements
| Code | Title | Credits |
|---|---|---|
| 15 Hours Required | ||
| Complete all of the following | 9 | |
| PRINCIPLES OF MARKETING | ||
| PRINCIPLES OF ECONOMICS (MICRO) | ||
| MARKETING RESEARCH | ||
| Select 2 of the Following | 6 | |
| PROFESSIONAL SELLING | ||
| CONSUMER BEHAVIOR | ||
| OMNI CHANNEL MARKETING | ||
| MARKETING SERVICE PRODUCTS | ||
| DIGITAL MARKETING COMMUNICATIONS | ||
| SOCIAL MEDIA MARKETING | ||
| INTERNATIONAL MARKETING | ||
| MARKETING INNOVATION | ||
| INTRODUCTION TO SUPPLY CHAIN MANAGEMENT | ||
| BUSINESS ETHICS | ||
| BUSINESS TO BUSINESS MARKETING | ||
| SPECIAL TOPICS IN MARKETING | ||
| CONSULTATIVE SELLING PRINCIPLES | ||
| SELLING FINANCIAL SERVICES | ||
| GLOBAL STRATEGIC ACCOUNT MANAGEMENT | ||
| MARKETING MANAGEMENT | ||
| SALES MANAGEMENT | ||
| E-MARKETING | ||
| MARKETING ANALYTICS | ||
| BUSINESS DEMOGRAPHICS | ||
| MARKETING INTERNSHIP | ||
| INNOVATION VENTURES | ||
| HONORS STUDIES IN MARKETING | ||
| SELLING IN AN ENTREPRENEURIAL CONTEXT | ||