COMM 8516 PERSUASION AND SOCIAL INFLUENCE (3 credits)
The primary goal of this course is to provide students with a solid grounding in theories, principles, and strategies of persuasion social influence as they apply to everyday contexts in which influence attempts take place. Students should gain familiarity with findings from empirical investigations on persuasion, social influence, and compliance gaining, and will learn about strategies and techniques of persuasion relating. (Cross-listed with CMST 4510)
Prerequisite(s): Graduate standing. Not open to non-degree graduate students.