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JMC 4040  SOCIAL MEDIA MEASUREMENT AND MANAGEMENT (3 credits)

Social Media Measurement and Management explores the dynamic development of social media platforms within a journalism and media communication context. Students of journalism, broadcasting, public relations, advertising and marketing will examine theories and best practices of social media interaction and engagement. (Cross-listed with JMC 8046)

Prerequisite(s)/Corequisite(s): JMC 2200; JMC 3350 taken previously or concurrently; and minimum cumulative GPA of 2.25.