JMC 4040 SOCIAL MEDIA MEASUREMENT AND MANAGEMENT (3 credits)
Social Media Measurement and Management explores the dynamic development of social media platforms within a journalism and media communication context. Students of journalism, broadcasting, public relations, advertising and marketing will examine theories and best practices of social media interaction and engagement. (Cross-listed with COMM 8046)
Prerequisite(s): JMC 3340 (co-req) and JMC 3350 (co-req) or instructor permission