JMC 4450 PR AND ADVERTISING CAPSTONE (3 credits)
This advanced course provides students with professional development opportunities to hone their Public Relations and Advertising skills. Students will apply their knowledge to serve a university or community client by assessing their needs and developing an integrated marketing communication campaign. The final project will contribute to students' portfolios used for the job market.
Prerequisite(s): JMC 3340, JMC 3350 and JMC 4250 (co-req), and Senior standing or permission of instructor. Not open to non-degree graduate students.