MKT 3340 OMNI CHANNEL MARKETING (3 credits)
This course is designed to provide students with an overview of the omnichannel marketing landscape. Omnichannel marketing focuses on creating a seamless shopping experience through the integration of multiple channels. Attention is paid to how modern-day retailers can create a holistic and highly personalized experience for customers.
Prerequisite(s): MKT 3310 with 'C+' or better; and GPA of 2.5 or better; or permission of instructor.