MKT 3380 INTERNATIONAL MARKETING (3 credits)
A study of the processes, procedures, characteristics and environments for goods and services in foreign market places. Reference is drawn to the theories and concepts of domestic marketing to appraise their applicability to international markets. Considerable attention is given to the features of the foreign market environments which both facilitate the marketing processes, inhibit them, and require strategies and tactics of accommodation.
Prerequisite(s): MKT 3310 with 'C+' or better; GPA of 2.5 or better.