MKT 3610 BUSINESS TO BUSINESS MARKETING (3 credits)
This course examines the decisions involved in marketing goods and services to the industrial buyer as opposed to the consumer buyer. Buyer motivation, promotion decisions, channel decisions, product development and pricing policies involved in the marketing of industrial goods are considered.
Prerequisite(s): MKT 3310 with 'C+' or better; 2.5 GPA or better; or permission of instructor