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MKT 4000  SPECIAL TOPICS IN MARKETING (3 credits)

This special topics course will address specific topics which will vary by semester and is intended primarily for upper division students who are pursuing a marketing or sales concentration.

Prerequisite(s): MKT 3310 plus 6 hours of Marketing, all with 'C+' or better; GPA of 2.5 or better; or permission of instructor.

Marketing Concentration

https://catalog.unomaha.edu/undergraduate/college-business-administration/bs-business-administration/marketing/
Students earning a concentration in marketing learn research skills necessary for discovering the needs or desires of their firm's target market. These skills enable marketers to develop a thorough understanding of their target market(s), the marketplace--whether local, national, global or virtual, the firm's competitors, and the competitive environment. Working together with other units in the firm, marketers design products and services that provide benefits and/or solve customer problems better or more efficiently than competitors' products. In other words, marketers contribute to the firm's competitive advantages to avoid being easily copied by competitors. Marketers design and implement strategic marketing plans in order to