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This course exposes MBA students to the fundamental concepts, practices and issues of marketing. A wide range of marketing practices and structures will be explored including product and service firms, consumer and business markets, profit and not-for-profit organizations, domestic and global companies, and small and large businesses.

Prerequisite(s): BSAD 8060 or BSAD 8070 (prior to or concurrent). Students with an undergraduate major or a graduate degree in marketing may not include this course on their plan of study for the MBA degree. Not open to non-degree graduate students.

Business Administration, MBA

The mission of the MBA program at the University of Nebraska at Omaha (UNO) is to prepare students to contribute significantly to organizational productivity through learning experiences, emphasizing the application of sound and innovative business techniques. By acquiring the knowledge and abilities necessary to be a problem solver who is influential, innovative, and socially responsible, the graduate of the UNO MBA program will be an effective leader in enhancing organizational capabilities. The graduate will be well prepared for a responsible management position and will have an understanding of the technological and global business environment.

Business Administration, MBA and UNMC PharmD (MBA/PharmD)

The MBA/PharmD dual degree program is designed for pharmacy students who desire to possess both clinical skills and an understanding of business management, leadership, and strategic decision making. Graduates will be prepared to anticipate change and to make decisions that balance patient outcomes and the overall cost of care.

Business Administration, MBA and UNMC Nursing (MBA/MSN)

...Prerequisite : Students must successfully complete BSAD 8630, BSAD 8420, and BSAD 8830 before taking the...