MGMT 4480 CORPORATE AND BUSINESS STRATEGY (3 credits)
This collaborative course is a comprehensive study of the analytical techniques and managerial tasks associated with analyzing, formulating, and implementing strategy in organizations. Connections between the functional business areas and how to create and maintain a competitive advantage, achieve growth, and drive long-term success are explored through contemporary readings, business cases, team projects, and computerized situations.
Prerequisite(s): Must be a graduating senior, have a declared major in BSBA program, 2.5 cumulative GPA, MGMT 3200 or MKT 3200, MGMT 3490, MKT 3310, FNBK 3250 with a "C" (2.0) or better.