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Students earning a concentration in marketing learn research skills necessary for discovering the needs or desires of their firm's target market. These skills enable marketers to develop a thorough understanding of their target market(s), the marketplace--whether local, national, global or virtual, the firm's competitors, and the competitive environment. Working together with other units in the firm, marketers design products and services that provide benefits and/or solve customer problems better or more efficiently than competitors' products. In other words, marketers contribute to the firm's competitive advantages to avoid being easily copied by competitors. Marketers design and implement strategic marketing plans in order to 

Students must meet all prerequisites to enroll in MKT 3310 . Students must complete  MKT 3310  with a C+ or above in order to take additional marketing courses and to complete the marketing minor. At least one of the courses must be MKT 4300 or MKT 4340 . Any course that may be utilized for the marketing concentration may also be used for the marketing minor, with the exception of MKT 4500 & MKT 3200 . A grade of C (2.00) or better is required for a course to apply to the marketing minor and an overall GPA within the minor of 2.5 is required to earn the minor.