Public Relations and Advertising Concentration
Journalism & Media Communication, Bachelor of Arts - Public Relations and Advertising Concentration Requirements
| Code | Title | Credits |
|---|---|---|
| GENERAL EDUCATION REQUIREMENTS - 46 Hours Required | ||
| Minimum of “C-“ required | ||
| Fundamental Academic Skills | 15 | |
| ENGLISH COMPOSITION I | ||
| ENGLISH COMPOSITION II | ||
Writing in the Discipline Course | ||
| PUBLIC SPEAKING FUNDS | ||
or CMST 2120 | ARGUMENTATION AND DEBATE | |
| INTRODUCTION TO MATHEMATICAL AND COMPUTATIONAL THINKING | ||
or MATH 1100 | DATA LITERACY AND VISUALIZATION | |
or MATH 1130 | QUANTITATIVE LITERACY | |
or MATH 1140 | QUANTITATIVE REASONING FOR HEALTHCARE PROFESSIONALS | |
or MATH 1300 | COLLEGE ALGEBRA WITH SUPPORT | |
or STAT 1100 | DATA LITERACY AND VISUALIZATION | |
or STAT 1530 | ELEMENTARY STATISTICS | |
| Distribution Requirements | 31 | |
Natural Science - From two disciplines and at least one lab - 7 hrs | ||
Social Science - From two disciplines - 9 hrs | ||
Humanities and Fine Arts - From two disciplines - 9 hrs | ||
Global Diversity - 3 hrs | ||
US Diversity - 3 hrs | ||
| MAJOR REQUIREMENTS - 57 Hours Required | ||
| **Course will satisfy UNO's General Education requirement | ||
| ^Course requires pre-requisite(s) | ||
| Minimum of “C“ required | ||
| All of the following | 18 | |
| INTRODUCTION TO JOURNALISM AND MEDIA COMMUNICATION (** ^) | ||
| MEDIA WRITING (** ^) | ||
| MEDIA PRODUCTION PRINCIPLES (^) | ||
| MEDIA THEORY (^) | ||
| COMMUNICATION RESEARCH (^) | ||
| INTERNSHIP EXPERIENCE (^ 3 credits required but students can split these credits up over semesters) | ||
| Public Relations/Advertising Concentration | 12 | |
| SOCIAL MEDIA COMMUNICATION (^) | ||
| PRINCIPLES OF PUBLIC RELATIONS (^) | ||
| STRATEGIC WRITING FOR PUBLIC RELATIONS AND ADVERTISING (^) | ||
| PR AND ADVERTISING CAPSTONE (^) | ||
| Select 5 of the following | 15 | |
| NEWS LITERACY | ||
| PHOTOGRAPHY | ||
| PR AND ADVERTISING DESIGN | ||
| PRINCIPLES OF CREATIVE ADVERTISING (^) | ||
| TELEVISION COMMERCIAL PRODUCTION (^) | ||
| SOCIAL MEDIA MEASUREMENT AND MANAGEMENT (^) | ||
| RISK AND CRISIS COMMUNICATION | ||
| MEDIA ENTREPRENEURSHIP (^) | ||
| GLOBAL MEDIA COMMUNICATION (^) | ||
| Select 2 of the following | 6 | |
| VISUAL COMMUNICATION AND CULTURE (** ^) | ||
| MEDIA HISTORY (^) | ||
| SOCIAL MEDIA MEASUREMENT AND MANAGEMENT (^) | ||
| FILM THEORY AND CRITICISM (^) | ||
| MEDIA ENTREPRENEURSHIP (^) | ||
| MEDIA ETHICS (^) | ||
| COMMUNICATION LAW AND POLICY (^) | ||
| GLOBAL MEDIA COMMUNICATION (^) | ||
| MEDIA LITERACY (^) | ||
| Select 6 credits JMC courses | 6 | |
| Bachelor of Arts in Communication Language requirements | 16 | |
| ELECTIVES | ||
| Elective hours as required to reach a total of 120 hours | ||
Journalism & Media Communication, Bachelor of Arts - Public Relations and Advertising Concentration Four Year Plan
| Freshman | ||
|---|---|---|
| Fall | Credits | |
| JMC 1500 | INTRODUCTION TO JOURNALISM AND MEDIA COMMUNICATION | 3 |
| ENGL 1150 | ENGLISH COMPOSITION I | 3 |
| Foreign Language 1 | 5 | |
| Quantative Literacy | 3 | |
| Credits | 14 | |
| Spring | ||
| JMC 2500 | SOCIAL MEDIA COMMUNICATION | 3 |
| ENGL 1160 | ENGLISH COMPOSITION II | 3 |
| Foreign Language 2 | 5 | |
| Natural/Physical Science w/lab | 5 | |
| Credits | 16 | |
| Sophomore | ||
| Fall | ||
| JMC 2100 | MEDIA WRITING | 3 |
| JMC 2200 | MEDIA PRODUCTION PRINCIPLES | 3 |
| CMST 1110 or CMST 2120 | PUBLIC SPEAKING FUNDS or ARGUMENTATION AND DEBATE | 3 |
| Foreign Language 3 | 3 | |
| Natural/Physical Science | 3 | |
| Credits | 15 | |
| Spring | ||
| JMC 3340 | MEDIA THEORY | 3 |
| PRAD Concentration Electives | 3 | |
| Foreign Language 4 | 3 | |
| Humanities and Fine Arts | 3 | |
| Social Science | 3 | |
| Credits | 15 | |
| Junior | ||
| Fall | ||
| JMC 3230 | PRINCIPLES OF PUBLIC RELATIONS | 3 |
| JMC 3350 | COMMUNICATION RESEARCH | 3 |
| PRAD Concentration Electives | 3 | |
| Social Science | 3 | |
| Humanities/Fine Arts | 3 | |
| Credits | 15 | |
| Spring | ||
| JMC 4250 | STRATEGIC WRITING FOR PUBLIC RELATIONS AND ADVERTISING | 3 |
| JMC Advanced Elective | 3 | |
| PRAD Concentration Electives | 3 | |
| JMC Major Elective | 3 | |
| Humanities/Fine Arts | 3 | |
| Credits | 15 | |
| Senior | ||
| Fall | ||
| JMC 4970 | INTERNSHIP EXPERIENCE | 3 |
| JMC Advanced Elective | 3 | |
| PRAD Concentration Electives | 3 | |
| Global Diversity | 3 | |
| U.S. Diversity | 3 | |
| Credits | 15 | |
| Spring | ||
| JMC 4450 | PR AND ADVERTISING CAPSTONE | 3 |
| PRAD Concentration Electives | 3 | |
| JMC Major Elective | 3 | |
| General Electives | 6 | |
| Credits | 15 | |
| Total Credits | 120 | |
This roadmap is a suggested plan of study and does not replace meeting with an advisor. Please note that students may need to adjust the actual sequence of courses based on course availability. Please consult an advisor in your major program for further guidance.
This plan is not a contract and curriculum is subject to change.
Additional Information About this Plan:
University Degree Requirements: The minimum number of hours for a UNO undergraduate degree is 120 credit hours. Please review the requirements for your specific program to determine all requirements for the program. In order to graduate on-time (four years for an undergraduate degree), you need to take 30 hours each year.
Placement Exams: For Math, English, Foreign Language, a placement exam may be required. More information on these exams can be found at https://www.unomaha.edu/enrollment-management/testing-center/placement-exams/information.php
**Transfer credit or placement exam scores may change suggested plan of study
GPA Requirements:
2.25 cumulative GPA